Apollo had established a strong reputation over many years as a specialist roofing contractor. As their business evolved to include broader construction and homebuilding services, they wanted to retain their identity as roofing experts while expanding the brand to reflect their wider capabilities.
Our solution was to create a new brand identity that honoured their roots while signalling growth. By forming the ‘A’ from structural components of a house, we developed a logo that subtly referenced their roofing heritage while positioning them for the future. The brand was rolled out across a full suite of applications, including vehicle livery, PPE, branded workwear, and site documentation.