Your website is often the first impression of your brand - it should be clear, engaging, and built to perform. At Newleaf Creative, we design and build bespoke websites that are visually strong, easy to navigate, and tailored to your goals. Whether you need a simple brochure site or something more dynamic, we focus on clean design, solid functionality, and a seamless user experience.
We provide a range of design and development services for your business. Whether you need a simple brand site to promote your business, more complex content managed sites that for frequent updates or e-commerce sites to sell goods and services.
We create visually exciting brand sites that showcase your business’s identity and values. By combining custom aniamtion, engaging visuals, and intuitive user experiences, we deliver websites that engage your audience and strengthen your brand presence.
We create customized eCommerce sites tailored to your business needs. From user-friendly design to secure payment systems, we ensure a seamless shopping experience that boosts sales, engages customers, and strengthens your online presence across all devices.
We can create content-managed websites tailored to your business needs, providing you with a professional, user-friendly platform that’s easy to update and maintain. Using robust content management systems (CMS) like WordPress or Webflow, we design visually appealing, functional sites that reflect your brand, drive engagement, and ensure you have full control over your content without needing technical expertise.
Every website should begin with a clear purpose. In this stage, we work with you to define what the site should achieve, whether enquiries, sales, or brand awareness, ensuring every design and content decision aligns with your business objectives. Key questions include:
This stage defines the extent of the finished site and ensures the client objectives can be met within an agreed budget and time-frame. It establishes what work is needed and who is responsible for delivering it.
Functions (what the website to does)
What features do you want on your website, and how will they function? This may include a form to collect contact information, a database built to offer complex quotes or e-commerce functionality. You will need to define:
Content (information to be delivered)
This stage lays out the foundational structure of the site and shows how information and functionalities are linked and inter-related.
Site-plan: The site-plan provides the foundation for any well-designed website. It defines the website’s information architecture and explains the relationships between the various pages and content elements.
Wire frame: For larger sites, the wireframe organises content and layout. It doesn’t include final design elements but guides how content is structured and prioritised for a clear user experience.
Content has always been about communicating a message and telling a story, but the way we create and structure it is evolving rapidly. In 2025 and beyond, websites must do more than simply present information, they need to anticipate questions, provide answers, and deliver value immediately. Answer Engine Optimization (AEO) is disrupting traditional content strategies by prioritising content that directly satisfies user intent, allowing search engines to deliver concise, accurate responses to queries.
Engaging and Actionable Content
Content’s first role remains to engage visitors and guide them toward actions that meet your site’s goals. But in today’s landscape, engagement isn’t just about long-form copy, it’s about immediacy, clarity, and interactivity. Short, digestible sections, compelling visuals, and logical structure help users absorb information quickly. Even large amounts of content can remain engaging if it’s “chunked” effectively, supported by headings, lists, and visual cues that match modern browsing behaviour.
SEO Meets AEO
Traditional SEO, focused on keywords and search rankings, is no longer enough. While optimising content for relevant terms is still important, modern search increasingly prioritises answers, context, and intent. Tools like Google’s Keyword Planner and Trends remain useful, but AEO demands content that can be understood and extracted by AI-driven search engines to provide precise answers. Well-written, structured, and semantically rich content is critical—not just to be found, but to be chosen as the best answer.
Adapting to Change
The shift to AEO signals a broader change: websites must be strategic, responsive, and user-focused. Content creation is no longer static; it must be continuously evaluated, updated, and optimised to meet evolving user expectations and technological trends. At Newleaf, we guide clients to create content that balances storytelling, engagement, and discoverability, ensuring their websites remain effective in a rapidly changing digital landscape.
If your business has an existing brand package the web design will be shaped by following these guidelines.
If however you are starting from scratch there are a few key elements we will need to define:
Curious about how we can bring your brand to life? Head over to our Brand Design page to see our process and past work.
The site will be built and hosted in Webflow. We choose Webflow because it provides a flexible, design-first platform that supports creativity, collaboration, and scalability. Its tools allow us to build websites that are unique, easy to manage, and optimised for performance, while giving clients the ability to maintain and update content efficiently.
Why we use Webflow:
We start by thoroughly testing your website across multiple devices and browsers to ensure everything works smoothly. Once the site is ready, we launch it and continue to review it regularly as your business evolves. During this phase, we track how visitors discover your site, navigate pages, and engage with content to identify what’s working and where improvements are needed.
Integrated Tools:
Once your site is live, we make sure you have the confidence and tools to manage it independently. Our goal is to hand over a site that’s not just beautiful and functional, but one you understand and can update with ease.
Training
We provide hands-on guidance to ensure you feel confident managing your website. You’ll learn not just how to make updates, but also how to keep content consistent, optimised, and aligned with your brand.
Handover
Our goal is to hand over a website that you fully understand and can maintain independently. This includes practical guides and clear processes so you can manage your site without relying on external support.
Ongoing Support
Even after launch, your website will need care and updates as your business grows. We provide optional ongoing support to keep your site secure, fast, and effective, ensuring it continues to meet your goals.
An effective website clearly communicates your brand, builds trust with visitors, and encourages them to take meaningful actions, such as submitting an enquiry, making a purchase, or signing up for a newsletter. It should have a clear structure, intuitive navigation, and content tailored to your audience’s needs. Websites optimised for SEO and AEO ensure your pages are easily discoverable by search engines and answer engines, increasing visibility and improving the chances of being found by potential customers. Additionally, effective websites balance aesthetics with usability, ensuring fast loading times, mobile responsiveness, and accessible content.
Website costs depend on the type, complexity, and number of pages. Simple brochure-style websites with a few pages and basic features are more affordable, while larger CMS or e-commerce sites with custom functionality, dynamic content, or advanced integrations cost more. Other factors affecting pricing include the amount of content creation, design complexity, SEO and AEO optimisation, and any ongoing support or maintenance requirements. Below are typical price ranges for different types of websites
Yes. Websites built on platforms like Webflow or other CMS systems allow you to add, edit, or remove content, manage pages, and upload media directly. We provide hands-on training and guides so you can confidently maintain your website independently, giving you the flexibility to keep your site fresh, relevant, and aligned with your business objectives. This reduces dependency on developers for minor changes and empowers you to make quick updates when needed.
Timelines vary depending on the complexity, size, and functionality of the site. Small brochure-style websites with basic pages can often be completed in a few weeks. Larger CMS-based sites, e-commerce stores, or sites with custom features may take several months due to content creation, design iterations, development, and testing. Collaboration with clients, timely feedback, and content availability also influence project timelines. Proper planning at the outset helps keep the project on track and ensures the final site meets your expectations.
Answer Engine Optimisation (AEO) is the practice of structuring your website content so voice assistants, AI search tools, and featured snippets can extract clear, concise answers. Well-optimised content uses clear headings, FAQs, bullet points, and short paragraphs to directly address common questions. As AEO becomes more important, websites need to provide precise, structured information to remain visible in emerging search environments. Proper AEO ensures your content can be discovered and presented as answers by AI tools, voice search, and answer boxes, improving user experience, engagement, and your site’s overall visibility.
Proper AEO ensures your website is discoverable by emerging search tools and featured snippets, enhancing visibility, engagement, and user experience.
Preparing your website for Answer Engine Optimisation (AEO) involves structuring your content so search engines, voice assistants, and AI tools can easily extract clear, concise answers. Key steps include:
Well-written, useful, and relevant content is key to an SEO-friendly website. It engages visitors, provides value, and signals to search engines that your site is authoritative. Technical optimisation, including headings (H1, H2, H3), meta titles, meta descriptions, URL structures, and image alt text, further helps search engines understand your site. We also integrate schema markup and structured data to enhance visibility. Effective SEO combines quality content with best-practice optimisation, attracting organic traffic and establishing your business as a trusted source in your industry.
Answer Engine Optimisation (AEO) focuses on structuring content so that voice assistants, AI search tools, and featured snippets can extract concise, accurate answers. This involves clear headings, FAQs, bullet points, short paragraphs, and structured content that addresses common questions directly. AEO complements traditional SEO by targeting users who prefer voice searches or quick answer results, ensuring your website can capture attention in multiple formats and search environments.
SEO (Search Engine Optimisation) focuses on improving a website’s ranking in search engine results by optimising content, keywords, and technical aspects of the site. AEO (Answer Engine Optimisation) ensures that content is structured to be pulled as direct answers by voice assistants, AI tools, and featured snippets. Combining SEO and AEO maximises visibility across both traditional search results and emerging answer-focused search experiences.
Yes. We work with clients across the UK, providing tailored web design solutions regardless of location. Our collaborative approach allows us to communicate effectively, share design prototypes, provide training, and offer ongoing support remotely, ensuring every client receives the same level of service and expertise.
Post-launch, we offer a range of support options including training, website maintenance, content updates, and SEO/AEO auditing. This ensures your website remains secure, functional, and aligned with your business objectives over time. Ongoing support helps keep your site up-to-date with industry standards, search engine algorithms, and user expectations.
