Halesworth, Bungay, and Beccles Town Councils commissioned Newleaf Creative to develop a brand that would promote the three towns as a distinct entity to residents and tourists. The result is the North Suffolk Heartland, a cohesive brand inspired by the region’s rich history, landscape, and cultural heritage. The campaign features bespoke illustrations and animations for use across digital platforms and marketing materials. By combining a strong visual identity with dynamic motion elements, the project creates a memorable, locally rooted identity reflecting the vibrancy of the region while providing the councils with versatile, professional branding assets.
