A brand is more than a just logo. It encompasses the identity, values, and experiences associated with your company or product. It helps you to connect with customers, and ifluence how you are percieved in the marketplace.
We can create a branding package for your business providing you with a series of assets that establish uniformity for your brand. This includes everything from a series of responsive logo variations to a colour palette, typography, messaging, graphic elements, and style guides.
Primary custom logo design that will serve as your brands primary identifier
Establishes the visual direction of a brand’s website, ads, and any other marketing assets. Think of it as a comprehensive rulebook that governs how your brand should (and shouldn’t) be displayed. It will cover the following:
What is your vision for the business. What do you hope to achieve from working with Newleaf. Let us know about any obstacles you’ve faced so far and pain points you’re keen to overcome.
We’ll ask questions to determine where your company fits in the market, discussing competitors and the composition of your sector so we can see exactly where your brand should sit. We’ll ask about brands you’ve seen, both in your sector and beyond, to find out what you like and what you want to avoid. Finally, we’ll ask you to define your target audience, so we have a clear idea of who you’d like to focus on, who wants the product/service you’re offering and what their needs and motivations are.
We’ll review the strengths and weaknesses of competitors to identify potential gaps in the sector from a visual and messaging perspective. Having a better understanding of your industry will help us relate to the market and create a brand that appeals to consumers.
As part of our research proposal, we will create moodboards designed to capture a potential direction for the look and feel of your brand and will include references to textures, typefaces, fonts, colour palettes, colour contrasts and photography or illustration styles. Grouping our thoughts in this way will help you to conjure up a mental image of where your brand could sit within its sector and how your brand might present itself.
We’ll follow the aesthetic you chose in the research phase to create your new identity and produce branding mockups to show how your brand will be applied in the real world.
All assets and colateral will be added to the pack and provided as a reference guide for future development
We understand that budgets are tight when you are starting a business, and that you might not be ready to commit to a full branding package. If that’s the case, we can get you started by creating a bespoke logo for your business. When you are ready to expand your brand, just give us a call.
